Why the Hands-On Teaching Format?
Your time is valuable, and we know you’re not paid to teach; you’re paid to sell.
But the fastest path to sales in our industry isn’t a pitch… it’s a relationship.
Engineers buy from people they know, like, and trust. By leading a hands-on training session, you’re not just presenting. You’re sitting with your prospective customers for 30–60 minutes at a time, solving real problems, sharing real expertise, and building real rapport.
At PDX, teaching is selling. It’s more fun. And it’s the most effective way to win business that lasts.
Listen to our experience of how real-time design support turned into a 1600% ROI:
What Exhibitors Are Saying
Our team connected with the exact people we’re building for – manufacturing leads, heads of ops, and mechanical engineers – the folks holding duct-taped documentation systems together.
The people that came where great potential customers
I think it was a great opportunity to showcase your product to people that are genuinely curious and interested in learning about it.
The most valuable aspect of PDX was being able to show our expertise, not just as a booth but via demonstrating in an educational way.
The training format helped bring in people who are currently using or in the market for what we were trying to promote. This helped immensely in finding niche clients with our automation needs. I wish more tradeshows implemented this!
This was great! We really had a chance to engage with people with real interest and applications.
The training session was so helpful. It really helped us showcase our internal engineering expertise and gave us the opportunity to provide attendees with more context about what one of the Ansys software tools can do for design validation. It helped make it easier for attendees to ask us questions about how the simulation could benefit their current work.
The training session brought us attention and gave us a commitment from the attendees to spend more than a few minutes at the booth. In most trade shows you need to calibrate your whole message to the expectation that people will leave after 3-5min.